Privacy Policy

This website (the “Site”) is operated by Alden Advisers, 25 Southampton Buildings, London WC2A 1AL, UK (“Alden” or “we,” “us,” and “our”) which is the data controller.

This Privacy Policy tells you how we will use any personal data you provide or we collect through the Site.



1. HOW WE USE YOUR INFORMATION

We use personal data collected through the Site:

  1. To fulfil a contract, or take steps linked to a contract:
    1. to process your registration on our Site; and
    2. o send you information about your use of our Site and changes to our terms or policies.
  2. Where this is necessary for purposes which are in our legitimate interests. These interests are:
    1. to respond to your queries;
    2. to provide you with access to the Site and features on the Site;
    3. to send you information or services that you have requested;
    4. to ensure the security of the Site, by trying to prevent unauthorised or malicious activities;
    5. to enforce compliance with our terms of use and other policies; and
    6. to tailor content, marketing and offers for you.
  3. Where you give us consent:
    1. where you ask us to send marketing information to you via a medium where we need your consent (for example, email marketing);
    2. where you give us consent to place cookies and to use similar technologies; and
    3. on other occasions where we ask you for consent, for the purpose which we explain at that time.
  4. For purposes which are required by law:
    1. in response to requests by government or law enforcement authorities conducting an investigation.

Where we process personal data for marketing purposes or with your consent, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data so that we can respect your request in future.

Where we process personal data for site security purposes, we retain it for 6 months. Where we process personal data in connection with performing a contract we keep the data for 6 years from your last interaction with us.



2. HOW WE SHARE YOUR PERSONAL DATA

If we ask you for consent to share personal data with third parties for their own marketing purposes, and if you give consent, we will share personal data with these third parties. We do not share your Personal data with third parties for their own marketing, unless you agree to this.

We will share your information with our group company Anderson Searle Limited and with Keystone Law Limited.

We share data with third parties who perform functions on our behalf, such as hosting or operating our Sites, sending e-mails, and carrying out data analysis.

We share information with government and law enforcement authorities and with other parties involved in, or contemplating, legal proceedings to comply with a legal obligation, when we believe in good faith that the law requires it, or where this is necessary for us or for third parties to protect our or their rights, property, safety, or security.



3. LINKS TO OTHER WEB SITES AND SERVICES

The Site may contain links that will direct you to other websites or services that are operated and controlled by third parties. We have no control over these third parties, and your use of their websites and features are subject to their privacy policies. ES is not responsible for the privacy practices or business practices of any third party web site.



4. AMENDING OR REMOVING YOUR PERSONAL DATA, CONTROLLING MARKETING COMMUNICATIONS, OTHER PRIVACY QUESTIONS AND RIGHTS

You have the right to access your personal data and, if necessary, have it amended or deleted or restricted. You may also ask us to provide some types of personal data to you, or another organisation nominated by you, in a structured and machine-readable format.

You can also ask us not send email, marketing communications and not to use your personal data in profiling for direct marketing purposes. You can opt out of receiving email newsletters and other marketing communications by following the opt-out instructions provided to you in those emails. Note that we will still send you certain communications relating to your account or use of the Site. These transactional account messages will be unaffected if you opt-out from marketing communications.

For more details or any privacy questions please contact us by email at contact@wearealden.com or write to us at the relevant address above. You also have a right to complain to a supervisory authority for data protection – although we hope that we can assist with any queries or concerns you may have about our use of your personal data.



5. CHANGES TO THIS POLICY

We reserve the right to change the terms of this Privacy Policy at any time, by prominently posting notice of the amendment on this Site. To the extent permitted by law, these changes will apply from the time they are posted.




Effective Date: This Privacy Policy was updated on 1 March 2018 and is effective as of that date.

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